Like all the finer things in life, professional photography is more of a luxury. Professional photography offers a great deal more than your entry level - run of the mill - chain photography experience. It may be true that professional photography generally requires a larger investment in time and money as well as planning and forethought from both the client and photographer, but, with that being said, there are many reasons to choose this scenario over the "mass marketed - cooperate" setting.
Professional photography allows clients to take an active role in the creation of capturing their families memories as well as personalizing the experience. The luxury of this whole experience includes better service, better choices, and genuinely overall better end products.
Professional photography can be compared to cycling, so to speak, which is something I very much love to do. True I could jump on a Huffy, wearing regular work-out clothes, and go for a bike ride, but I probably wouldn't make it further than 10 miles
Whether you want to have your wedding captured on film or photos taken of your newborn's precious little features, a professional experience will very much be worth the extra time and effort. Allow yourself the opportunity to experience how a photography session should be, where quality and level of commitment are top priority. Portraits from professional photography can be as unique as you are, will only increase in value, and will become more priceless as years pass, leaving behind an heirloom for the ones you love.